How to Choose the Right Franchise: Don’t Start With Google

Most franchise buyers start with Google, lists, and hype. This article shows why that approach fails—and how to find a franchise that actually fits your goals and strengths.

Personal Observations
How to Choose the Right Franchise: Don’t Start With Google

The Franchise Checklist You Actually Need

Looking at a franchise? This checklist gives you a clear framework to vet any opportunity—so you can make confident, informed decisions.

Franchise Research Tips
The Franchise Checklist You Actually Need